Bus stops. Traffic jams. Empty docks. Life's too short... and you were made to move. Which is why the moment has come for a movement. A movement to unchain the city and give you free rein: whoever you are and wherever you're going. A movement powered by Pony. No dock-ing. No hassle. No limits. Not just getting around. Changing the way the world goes round.

Working closely with the founders to develop a new to world personal mobility brand meant starting at the beginning. Starting with “why?” because people don’t buy what you do they buy why you do it. Pony believes life is about the ride and they exist to unlock freedom. From here a bold brand identity was developed with a unique tone and a brilliantly simple user experience.