I’m an independent British designer with an extensive background in Brand Identity & Packaging Design.

I’ve gained 19 years experience at some of the best creative agencies in The World, transforming some of the most recognised consumer brands through strategy, design and creative leadership.

I combine deep brand expertise with exceptional creative execution, commercial thinking and the ability to lead multidisciplinary teams from strategic ambition through to market implementation.

I believe branding has the potential to be a transformational force. One that drives business results and enriches lives. I treasure craft and the power of words. Ultimately I believe in people and ideas.