We harnessed TRIBE’s adventurous spirit to prepare the brand for its biggest adventure yet – the journey towards £20m revenue by 2027. Carefully advancing every visual element without losing the brand’s soul or loyal following, the new look TRIBE is fuelled up and ready to move mountains on its mission to end modern slavery.

TRIBE began its journey as natural fuel for runners, inspired by a 1,000-mile community run across Europe to combat modern slavery. But now it aimed to reach a broader audience of 'everyday adventurers' seeking on-the-go snacks.

What started as a 1,000 mile run has become an 8-year journey for the brand, with a bold new design that will help fuel the next stage of growth. We’ve joined the TRIBE. Have you?