Started in 1999 in a Greenwich flat, Meantime Brewing Company was founded on a pioneering spirit that helped to spark the craft beer movement.

To breathe life into the brand, we moved Meantime from ‘a beer from London’ to ‘the beer of Greenwich’, giving the brand a unique sense of place. Our new visual identity captures the vibrant spirit and dynamism of modern Greenwich, with assets and iconography inspired by the iconic shapes and architecture of real locations.

Together these assets create a system that’s instantly recognisable as the Meantime brand. When it comes to packaging it makes the core range easy to see and shop, while being flexible enough to accommodate the seasonal and experimental beers that make craft brewing great.

Built on the past, ready for the future.
Greenwich through and through.