Partnering with Gloucestershire County Cricket Club to design their membership campaign. Connecting with loyal fans while energising a whole new generation. Wrapping history, modernity, hope and glory into a coherent suite of striking assets.

Drawing on the shape and angles of GCCC’s ground the striking ‘G’ asset - an attention-grabbing device that interacts with dynamic player shots in the club’s distinctive black and yellow colourways delivers impact across multiple messages and campaign elements.

The bold new brand membership campaign was rolled out at the end of the 2024 season and will continue to provide a springboard for brand-led activities into 2025.