Partnering with Gloucestershire County Cricket Club to design their membership campaign. Connecting with loyal fans while energising a whole new generation. Wrapping history, modernity, hope and glory into a coherent suite of striking assets.

Drawing on the shape and angles of the ground, the striking ‘G’ asset - an attention-grabbing device that interacts with dynamic player shots in the club’s distinctive black and yellow colourways - delivers impact across multiple messages and campaign elements.

The bold new brand membership campaign was rolled out at the end of the 2024 season and will continue to provide a springboard for brand-led activities into 2025.