Delivering global innovation for Peroni, elevating ‘easy drinking’ lager off the beach and into the more stylish surroundings of the terrace bar. Inspired by the Island of Capri from concept to name and design.

Armed with insights into the category and consumer we helped to develop the entire concept, from a global innovation workshop that produced the initial idea through to liquid profile, naming, packaging and brand visual identity.

The azure blue is inspired by Capri’s electric blue waters and the vibrant mosaic tiles seen all over the island, while the graphic language is drawn from the iconic striped umbrellas that line the beaches.