Imagine if Europes leading value airline broke away from its group. It’s easy if you try. They would need a new name, a new outlook and a new plane.

Luggage tags and barcodes stand for aviation and value. But value doesn’t need to look cheap! The Zebra strips can take you an urban safari and the hidden illustrations inspire your European adventure.

This didn’t happen. But it very nearly did. The plan was in place to flip an entire airline brand and livery in 48 hours. No easy feat.