Guided by our ‘Proudly Cornish, Proper Moreish’ north star, the identity and packaging champions the care, heritage and deliciousness that define great dairy.

A new brandmark brings warmth, personality and strong shelf presence, while a distinctive cow rosette acts as a proud marker of quality, celebrating the craft and care behind every product.

Joyful colours, textures and improved visual cues create a vibrant brand world that feels welcoming, premium and unmistakably Cornish, with a tone of voice to reflect this spirit too - down-to-earth, confident and full of foodie appeal.